Tuesday, June 9, 2020

Survey: Consumers Feeling More Comfortable

After months of lockdowns, officials in all 50 states have given businesses the green light to reopen under certain restrictions. Even New York City, the nation’s largest hotspot for the virus, has taken the first step to reopen its local economy. But as more of the public is permitted to re-engage with activities once considered normal, not everyone is comfortable venturing out just yet.

Morning Consult is tracking consumers’ comfort level with returning to the public sphere for pastimes, such as going to the movies or to the gym, amid the ongoing threat of COVID-19. As of early June, about a quarter of U.S. adults on average say they feel safe engaging in a range of leisure activities, a share that increased from late-May.

A survey conducted June 2-5, the week before New York City began its reopening on Monday, found that more consumers feel comfortable engaging in every activity listed.

They are the most comfortable going out to eat, going shopping or going on a vacation, with at least 3 in 10 respondents saying they would feel comfortable doing each of those activities now. Traveling abroad and going to a concert are at the other end of the spectrum.

Americans with annual incomes of more than $100,000 also reported a rise in comfort with going out to eat: 39 percent said they now feel safe going to a restaurant, an increase of 9 percentage points from late May.

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