The Australian arm of Rupert Murdoch’s News Corp said on Thursday it will stop printing more than 100 regional newspapers after the coronavirus shutdown gutted advertising revenue, accelerating a downturn in the country’s media sector, Reuters reports.
From next month, the company which dominates Australia’s media and political landscape said it would take 76 regional mastheads online only and shut another 36 altogether. It said the closures would lead to job cuts, without saying how many.
The move shows the knock-on effects of government-mandated closures of stores as well as the suspension of property inspections and tourism operators to slow the spread of the virus since March. Advertising spending by those industries, the lifeblood of the news media, has since collapsed.
“Print advertising spending which contributes the majority of our revenues has accelerated its decline,” said News Corp Australasia Executive Chairman Michael Miller in a statement.
“We are reshaping News Corp Australia to focus on where consumers and businesses are moving.”
The pressure on traditional media has been evident for years in Australia as advertisers chase the audience reach of internet giants like Facebook Inc and Alphabet Inc’s Google. News Corp has led a campaign to force digital companies to pay for Australian content they share, which is still underway.
Like others in the Australian media, News Corp hoped to protect its revenue by diversifying, with a stake in real estate advertiser REA Group Ltd and an Australian cable TV station called Foxtel.
This month, News Corp posted a $1.1 billion loss for the March quarter, mostly because of a write-down on the carrying value of Foxtel which makes money broadcasting sports that are now paused due to the virus.
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