Radio continues to reach huge audiences across the UK with around nine out of 10 people (87.5%) still listening every week, despite intense competition and changes in listening habits.
According to to radiocentre.org, new figures (Q4 2019) from RAJAR show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favorite stations – for three hours per day (20.3 hours per week).
The medium has found its place in the digital revolution, with people now listening in different ways. 58.5% of listening is now on digital platforms, of which DAB is the biggest part (41%). Online listening, which includes smart speakers like Google Home and Amazon’s Alexa, stands at 12.5% and is the fastest growing area for radio – up 33% year-on-year.
The rise of online listening has particularly benefitted commercial radio, which continues to attract a large audience, at 35.1 million weekly listeners. The sector has a higher than average share of total digital listening at 68.1%. This is made up of 42.8% on DAB, and 13.1% online (including internet-connected devices), reflecting the wealth of new brand offerings and services that are available digitally. Its share of listening also remains strong, at 46.6% (up slightly year-on-year from 46.5%).
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