Hudson MX Launches BuyerAssist for Local Radio

Hudson MX is pleased to announce the launch of its local radio buying platform. The announcement comes on the heels of the recent launch of its local TV offering.

Affording ease of use, simplicity, and control, Hudson MX enables local buyers to become more powerful with software and data. Hudson MX offers workflow software that allows targeted buys at scale with unprecedented precision. Entercom joins as the first AgencyCloud™ partner, leading the way in innovation in the buying of radio.

J T Batson

BuyerAssist™ has already been road tested. To date, 19 agencies have been using Hudson MX to connect 700+ radio buyers with 2,500+ sellers in 210 markets, representing 300+ national advertisers. In a private beta, more than $50 million in radio buys have been processed.

“Radio was the first medium to offer content in real time and it remains an absolutely vital part of the media landscape,” said JT Batson, CEO of Hudson MX.

“Ninety three percent of Americans listen to radio weekly and station loyalty remains strong. And while its place in our culture is unquestioned, radio’s ability to compete for advertising dollars has been hindered by a lack of modern software. By making the move beyond legacy systems, Entercom is helping our country’s biggest brands capitalize on the full potential of radio in real time.

Weezie Kramer

“Entercom has been focused on supply-side innovation and we are pleased to partner with Hudson MX in transforming the buy side of radio,” said Weezie Kramer, Chief Operating Officer of Entercom.

“We’re excited to be their first radio partner and offer agency partners greater speed, accuracy and transparency. It makes radio easier and faster to buy—putting us at the forefront with other forms of media.”

With Entercom’s integration, BuyerAssist™ allows agencies to query proposals with detailed and specific KPIs and search Entercom’s robust portfolio of more than 235 highly rated radio stations. BuyerAssist™ generates custom proposals attuned to each campaign’s needs.

BuyerAssist™ also has the ability to optimize data and course correct to ensure that campaign commitments are fulfilled. Reporting is within 24 hours, greatly expediting current industry norms.