Key Takeaways From This Year's MSBC

Among the numerous presenters during this year's 31st annual Morning Show Boot Camp was talent specialist Tracy Johnson. He described the conference as the industry’s best opportunity for personalities, programmers and managers to learn, exchange ideas and be inspired. In case you missed it, Johnson assembled 20 of his top highlights:

Here below is just a sampling (courtesy of Jockline Daily...)

Angela Yee, The Breakfast Club: The most important thing is that the listener is enjoying themselves. It’s not about you. And it doesn’t matter if you’re having a good day or a bad day. You’re doing it for the listener.

Erica Farber, Radio Advertising Bureau: Every single one of you are in sales. Every time you open that mic, you are selling your brand. When you go in and ask for money, management is wondering how you’re going to bring in value that brings in more money.

Jimmy Steele, Hubbard Chicago: Every time you open the microphone or post on social media, you’re making a brand deposit or brand withdrawal. We are living in a time of cataclysmic change, and if you’re doing the same thing you have always done, you’re not going to be here next year. Before you crack the mic, think to yourself, “If I heard this on the air, would I tell someone else about it?”. If you’re working for a PD that requires you to read liner cards, leave.

Tim Clarke, VP/Content, Cox Media: Data analysis shows that endorsements outperform a great produced spot…by far. This is the power of the personality driving evenue and response. A recommendation from a friend has tremendous influence. Personalities must protect this opportunity. Here’s how to do that.

Fred Jacobs from this year's AQ2 Study: 40% of all personalities say they are never air checked, and 23% say they are critiqued just once or twice a year. In other words, 63% of personalities are air checked less than 3 times a year.

David Corey, Beasley Media: Content is important but storytelling is the most important skill to succeeding as a personality. If you can’t tell a story, you may be a good DJ, but you won’t be able to lead an audience. If you have great content, that’s great. But it’s not enough. What’s important is your take on it and how you present it. If you can do that in a relatable way, you’ll have a great career in this business. It’s the one thing that can’t be taught and it’s the one thing we’re looking for most.

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