Saturday, March 2, 2019

Detroit Radio: WLLZ Drops Alternative For Classic Rock


iHeartMedia Detroit announced Friday the debut of the new WLLZ 106.7 Detroit’s Wheels, The New Generation of Classic Rock, effective immediately.  Previous format was Alternative.

106.7 Detroit’s Wheels will broadcast a new generation of Classic Rock including songs from artists like AC/DC, Nirvana, Guns N’ Roses, Metallica, Ozzy Osbourne and Pearl Jam. The new station will also feature some of Detroit’s most beloved on-air personalities including Trudi Daniels, Doug Podell and Bill McAllister as well as other legendary on-air personalities in rock Detroit radio.

“Detroit’s Wheels is back,” said Paul Corvino, Region President for iHeartMedia Detroit. “The attitude, music and personalities featured on 106.7 Detroit’s Wheels is the perfect formula and will contribute to building a great audience for our advertisers.”

“The people now have a unique destination for rock in Detroit,” said Tony Travatto, Region Senior Vice President of Programming for iHeartMedia Detroit. “There’s an unfulfilled audience in Detroit radio and this new station will quench that thirst. We are excited to change the rock landscape in the Motor City!”

Full Programming Lineup:
  • Bill McAllister 6 a.m. – 10 a.m.
  • Trudi Daniels 10 a.m. – 3 p.m.
  • Doug Podell 3 p.m. – 7 p.m.
  • Casey Krukowski 7 p.m. – 12 a.m.

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