TV Ratings: Football Continues To Be King

Fox hoped to use a week when there wasn’t much else on broadcast television besides football to draw attention to its new competition “The Masked Singer.” The strategy proved sound, according to the Associated Press.

The Nielsen company said that 9.37 million people watched the series debut last Wednesday. That was the biggest audience for unscripted show premiere on television in the last seven years.

Most promisingly for Fox, which is starved for a hit, more precise statistics illustrated a strong buzz for the show. Its ratings grew in the show’s second half hour, meaning people were attracted to the program through word of mouth as it was airing. That’s unusual for a new show, when attention typically slips as the hour goes on.

The show also padded its stats with people who caught it through delayed viewing or streaming. Add in those numbers, and Fox estimates some 14 million people checked out Fox’s attempt to establish a new music competition series.

Football continues to be king, with Fox drawing nearly 29.4 million people to see Seattle and Dallas compete in an NFL wild-card game, Nielsen said.

Fox won the week in prime-time, averaging 7.9 million viewers. NBC had 7.4 million, CBS had 5.7 million, ABC had 4.1 million, Univision had 1.36 million, ION Networks had 1.35 million, Telemundo had 910,000 and the CW averaged 610,000.

ESPN topped the cable networks with a prime-time average of 3.48 million viewers. Fox News Channel had 1.59 million, MSNBC had 1.54 million, Hallmark had 1.45 million and HGTV had 1.27 million.

ABC’s “World News Tonight” topped the evening newscasts with an average of 9.4 million viewers. NBC’s “Nightly News” had 8.9 million viewers on average and the “CBS Evening News” drew 6.3 million.

Prime-time viewership numbers compiled by Nielsen for Dec. 31-Jan. 6. Listings include the week’s ranking and viewership.

1. NFL Wild Card: Seattle at Dallas, Fox, 29.38 million.
2. “Golden Globe Awards,” NBC, 18.61 million.
3. Rose Bowl: Washington vs. Ohio State, ESPN, 16.31 million.
4. “Sugar Bowl Pregame,” ESPN, 15.02 million.
5. Sugar Bowl: Texas vs. Georgia, ESPN, 14.07 million.
6. “The Big Bang Theory” (Thursday, 8:30 p.m.), CBS, 12.8 million.
7. “Wild Card Pregame,” Fox, 11.534 million.
8. “Primetime New Year’s Rockin’ Eve, Part 2” (Monday, 10 p.m.), ABC, 11.531 million.
9. “Young Sheldon,” CBS, 10.95 million.
10. “The Masked Singer,” Fox, 9.37 million.

11. “Blue Bloods,” CBS, 8.6 million.
12. “Primetime New Year’s Rockin’ Eve, Part 1” (Monday, 8 p.m.), ABC, 7.97 million.
13. “NCIS: Los Angeles,” CBS, 7.59 million.
14. “Hawaii Five-0,” CBS, 7.19 million.
15. “God Friended Me,” CBS, 7.163 million.
16. “The Big Bang Theory” (Thursday, 9 p.m.), CBS, 7.159 million.
17. “60 Minutes,” CBS, 7.09 million.
18. “The Big Bang Theory” (Wednesday, 8:30 p.m.), CBS, 6.87 million.
19. “Titan Games,” NBC, 6.51 million.
20. “MacGyver,” CBS, 6.42 million.

Basic Cable (Top 10)

Week of Dec. 31: Prime Time

1. ESPN (3,606,000)
2. Fox News (1,630,000)
3. MSNBC (1,586,000)
4. Hallmark Channel (1,427,000)
5. HGTV (1,293,000)
6. A&E (1,145,000)
7. TLC (1,123,000)
8. History (1,119,000)
9. Lifetime (1,105,000)
10. Discovery (1,092,000)

Basic Cable Ranker: Week of... by on Scribd