Columbia SC Radio: Urban WLXC Adds Rick & Sasha

Cumulus Media announces that its R&B radio station in Columbia, SC, WLXC 103.1 KISS -FM has launched a new morning show, Rick and Sasha. The show airs Monday through Friday from 6am-10am, and Saturday mornings from 7am-9am.

Rick and Sasha, nationally syndicated by Westwood One, features two of the most popular Urban voices in the country - former Hot 105 FM/Miami personality Rick Party and former Kiss 104.1 FM/Atlanta personality Sasha the Diva -- both of whom have major market ratings success and plan to leverage that experience into ratings gold in national syndication.

WLXC 103.1 FM (6 Kw)  Red=60dBu Coverage Area

Rick and Sasha will entertain and engage 25-54 Urban AC listeners looking for great music, hot conversation, a connection to community, and interactive discussions, while super-serving females 35-44.

Mike McVay, EVP, Content & Programming, Cumulus Media and Westwood One, said: “Rick and Sasha will be the next big stars for the Urban AC format. Stations need programming and talent that can win not just now, but for the next five and 10-year cycles. Rick and Sasha’s on-air chemistry is so natural and memorable. They’re the most exciting duo to hit Urban AC radio in a very long time.”

Robyn Simone, WLXC Program Director, said: “I’m thrilled to kick off the New Year with a brand new morning show, Rick and Sasha! With the years of radio experience these two have, it’ll be amazing to see them build a successful morning team together. Columbia has been yearning for some new energy in the morning and now we have it! Rick and Sasha can be heard weekdays, Monday- Friday from 6am to 10am and Saturday mornings from 7am to 9am only on KISS 103.1.”