Louisville Radio: Steve Bearance New SVP/MM For Alpha Media

Steve Bearance

Alpha Media, Louisville, KY, names Steve Bearance, Senior Vice President and Market Manager. Steve was previously the Vice President/Market Manager for Cumulus Media in Buffalo, NY.

He brings with him experience in advertising, integrated marketing solutions, events, and sponsorship working through and with local, regional, and national advertising brands. Prior to his role in Buffalo, NY; Steve was Vice President/Market Manager for Cumulus Broadcasting in Lexington, KY.

The Louisville cluster includes: CHR WDJX 99.7 FM, Throwback WGHL 105.1 FM, Adult Hits WXMA 102.3 FM, Urban WGZB 96.5 FM and Urban WMJM 101.3 FM.

Alpha Media, Executive Vice President, Eastern Region, Bill McElveen commented on the announcement, “We are delighted to welcome Steve to the Alpha family. He’s a bright, committed local broadcaster and we know he’s going to bring new energy and creativity to our great Louisville stations.”

“I couldn’t be more excited for the opportunity to join the leadership team at Alpha Media and look forward to getting my family back to the great state of Kentucky. I want to specifically thank Bob Proffitt and Bill McElveen for giving me this opportunity to continue my personal and professional growth,” remarked Bearance.