Buffalo Radio: Sandy Beach Observes 50-Years

Sandy Beach today

Sandy Beach, one of the most recognized names and voices in Buffalo Radio history. is celebrating 50-years on Buffalo radio.

His old friends and former co-workers gathered Friday in the studio at WBEN 930 AM to congratulate Sandy Beach on a half century of Buffalo broadcasting, reports WKBW-TV7.

It was fifty years ago to the day that Sandy was first heard on the airwaves of WKBW 1520 AM.

Sandy says he was prepared for the first day fifty years ago, but Stan Roberts advised him to rent furniture, adding "he didn't exactly say I know you're going to make it big here."

Over the years Sandy has changed stations, formats and hairstyles but feels that Buffalo was always a good fit, saying " I managed to pick places where my personality and the things I like to do fit."

For the last fifteen years he's been a talk show host at WBEN. He's been inducted into three halls of fame but admits that early on, he did consider being a CPA instead of a radio broadcaster."Because I love numbers" he says. What helped him decide his career path was he says he wanted to entertain people and didn't want to wear a tie.

Sandy Beach the..before joining WKBW

Throughout his career he has worked in Buffalo, Hartford, Dallas, San Francisco, and Milwaukee as an on-air talent. He was also program director for NBC and Capital Cities/ABC. His most recent success has been the #1 PM Drive personality on Newsradio 930 WBEN. Sandy is a three time nominee for Billboard Magazine Personality of the Year. In May of 2003, Sandy was inducted into the Buffalo Broadcasters Hall of Fame.