Wednesday, May 23, 2018

Report: KLVE L-A Leads Top Billing Hispanic Radio Stations

Univision captured half of radio’s top 10 billing Hispanic radio station last year, including four of the top five. Spanish Broadcasting System placed two stations in the top 10, while Entravision, Liberman Broadcasting and iHeartMedia each had one. The new 2017 Hispanic radio revenue numbers come from new data provided to InsideRadio by BIA/Kelsey.

Univision’s romantica “K-Love” KLVE Los Angeles (107.5) brought in 2017 revenues of $28.3 million, No. 2 SBS tropical “Mega 97.9” WSKQ New York booked $23.5 million, Univision regional Mexican “Buena 102.9” KLTN Houston had $22.5 million in 2017 revenues, Univision regional Mexican “Que Buena 105.1” WOJO Chicago logged $19 million, and No. 5 Univision regional Mexican “ZonaMX 101.9” KSCA Los Angeles reaped $16.5 million.

Nine of the top 10 are in the top six radio markets—New York, L.A., Miami, Chicago and Houston—with the notable exception of No. 10, iHM tropical “Rumba 100.3” WRUM, which is all the way down in the No. 31 radio market, Orlando. It scored $14 million in 2017 revenue.

Spanish-dominant listeners spend 13 hours and 12 minutes each week with radio, compared with 11 hours and 48 minutes for English-dominant Latinos, according to Nielsen Audio. And also according to Nielsen, the top U.S. Hispanic radio format is Mexican regional (16.2%), compared to Spanish contemporary and Spanish hot AC (9.6%) and pop CHR (8.8%).

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