AT&T is planning to launch a new streaming video service called “AT&T Watch” in the coming weeks, CEO Randall Stephenson said Thursday. The service will cost $15 per month, and would be free to certain AT&T wireless subscribers.
MediaPost reports Stephenson revealed the new product while on the witness stand during the antitrust trial brought by the Department of Justice to prevent the company’s takeover of Time Warner.
At $15 per month, the bundle of streaming channels will be priced at less than half that of the company’s existing streaming bundle, DirecTV now, which starts at $35 per month.
The unusual venue meant that Stephenson did not elaborate on what channels will be included, but did say that the bundle will be so cheap because it would not include sports channels.
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