Westwood One's Backstage Expects Top Stars At The ACM Awards

Westwood One will welcome more than 100 of Country music’s biggest and brightest stars to its Westwood One Backstage at the ACM Awards to celebrate the 52nd Academy of Country Music Awards, Country Music’s Party of the Year®.

Top Country superstars and hot, new emerging talent – including Keith Urban, Miranda Lambert, Florida Georgia Line, Lady Antebellum, Michael Ray, Maren Morris, Kelsea Ballerini, Rascal Flatts, Trace Adkins, and more – plus the Backstreet Boys --will engage with 30 of America’s top Country stations, TuneIn, and Radio Disney during Radio Row, and with Westwood One Backstage at the ACM Awards exclusive brand partner activations for Ace Hardware; Advance Auto Parts; Dynamic Solutions; Grainger; Outnumber Hunger, an initiative of General Mills; and Ply Gem.

"We are excited to be part of Westwood One’s Backstage at the ACM Awards event," said Matt Davis, Advance Auto Parts Marketing and Sponsorships Manager. "In 2017 we have increased our involvement in music with our partnership with Florida Georgia Line and we look forward to presenting exclusive multi-platform content with the hottest Country stars at the 52nd Academy of Country Music Awards in Las Vegas."

“We collaborate with our brand partners to custom design best-in-class activations that enable brands to authentically tell their story and deliver on their marketing KPIs. When you couple this with the backdrop of the most popular Country music stars and radio stations in America, you can make magic,” said Suzanne Grimes, EVP, Corporate Marketing for Cumulus Media and President, Westwood One. “There is really nothing like it -- and it's all happening at Westwood One Backstage at the ACM Awards.”

These exclusive backstage events, featuring multi-platform content, live performances, and social media experiences, will take place during rehearsals for the 52nd Academy of Country Music Awards at the T-Mobile Arena in Las Vegas on Friday, March 31 and Saturday, April 1. Westwood One and Cumulus Media are the official national radio partners for the 52nd Academy of Country Music Awards.

The 52nd Academy of Country Music Awards is produced for television by dick clark productions and will broadcast LIVE from T-Mobile Arena on Sunday, April 2, 2017, at 8:00 pm live ET/delayed PT on the CBS Television Network. Luke Bryan and Dierks Bentley are returning to the stage to host. They are also set to perform during the show, along with ACM Award nominees Jason Aldean, Florida Georgia Line, Lady Antebellum, Miranda Lambert, Little Big Town, and Maren Morris.