Cumulus Media Friday, March 25 launched Savannah, GA’s newest radio station, 102.1 The Sound, The New Sound of Savannah.
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WZAT 102.1 FM formerly branded as NASH Icon 102.1, moved from a Classic Country format at 5:00pm on Friday and aired commercial-free music throughout the weekend.
102.1 The Sound, The New Sound of Savannah, plays today’s best mix of music from artists such as: Adele, Maroon 5, Taylor Swift, Bruno Mars and Pink. The new station features a music-intensive, upbeat “Sound”, hosted by entertaining, relatable DJ’s. 102.1 The Sound also launched its new website on Friday afternoon at: www.1021thesound.com.
102.1 The Sound kicks off its first full week on air this morning with The Bert Show, which airs weekdays from 6:00am-9:00-am. The Bert Show is hosted by Bert Weiss, who, with his co-hosts, brings morning listeners an upbeat blend of lifestyle advice, national entertainment news, celebrity interviews, humor and a large on-air community.
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| WZAT 102.1 FM (100 Kw) Red=Local Coverage Area |
Eric Mastel, Vice President/Marketing Manager, Cumulus Media-Savannah, said: “We are all very excited to debut Savannah's newest radio station, 102.1 The Sound. After extensive market research, it was overwhelmingly evident that Savannah was asking for a radio station they could call their own. 102.1 The Sound is not only named for the music, but also for the beauty of our home and the water that surrounds us. With artists like Rihanna, Taylor Swift, Justin Timberlake, The Weekend and Lorde, and featuring The Bert Show in the morning, we have given Savannah exactly what they asked for-- 102.1 The Sound! The initial response has been amazing and we are grateful for all the positive comments that new fans of 102.1 The Sound have given us. "
Operations Manager Gerald McCracken added: “I’d like to thank Cumulus for the support to make this change and want to thank Mike McVay, Greg Frey, Rob Roberts and especially Eric Mastel. His leadership through this process has been most helpful.”
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