Fresno Radio: Jose Gadea Named PD At KFSO

Jose Gadea

iHeartMedia has named Jose Gadea as Program Director for La Preciosa Network.

The network has a cross-platform presence with affiliates in Sioux City IA, Monterey-Salinas, Bakersfield, Riverside, Santa Barbara and San Antonio. Gadea will also oversee daily operations at the network's flagship station KFSO 92.9 FM  in Fresno and report to La Preciosa Network General Manager Jeff Negrete.

"Jose is the ideal leader for the La Preciosa Network," said Negrete. "He is strategic, a perpetual student of our business and has displayed expertise in the communities he has worked, including Los Angeles, San Francisco, San Diego and Fresno. Under Jose's leadership, La Preciosa will be strengthened with the best programming and content available."

"It is an honor and a great opportunity for me to join iHeartMedia as Program Director for the La Preciosa Network," added Gadea. "I look forward to working with Jeff Negrete and Area Senior Vice President of Programming Steve Weed, and putting my more than 25 years of experience into serving the Hispanic community and growing La Preciosa's position in the Hispanic marketplace."

KFSO 92.9 FM (17.5 Kw) Red=Local Coverage Area

Gadea previously worked as the Program Director for Uniradio, where he helped managed a five-station market. He has also served as a Program Director at radio stations for Univision, Emmis, Border Media and Heftel.