Portland OR Radio: KWLZ Drops Classic Hits For HipHop

Alpha Media Portland announced Monday brand new station, WE 96-3, via an LMA with 3 Horizons LLC Classic Hits KWLZ 96.3 FM West Linn/Portland, OR.

WLZ 96.3 FM, is featuring RhythmicCHR artists such as Drake, Kanye West, Nicki Minaj, DJ Khaled and more.

With the addition of WE 96-3, Alpha Media now expands to seven stations in Portland.

KWLZ 96.3 FM (1.4 Kw) Red-Local Coverage Area

WE 96-3 was created by Alpha Media VP, Programming, Phil Becker and narrated by Ebro Darden.

Becker commented on the announcement, “Portland has been without a true Rhythmic CHR station since 2008 and WE believe the market deserves an authentic alternative. When looking at national trends, regardless of geography, some of the most in demand music in the world will be played on WE 96-3.”