Boston Radio: WBOS Now Branding As 'Alt 92.9'

Greater Media has solidified the Alternative music position on WBOS 92.9 FM by rebranding the station as ALT 92.9 in Boston.

“ALT 92.9 will still deliver Boston’s Best Alternative Music that listeners have come to expect from the dial position and bring a solid identity to both the format and the station,” said Greater Media Boston Vice President and Market Manager Mary Menna.

“We are passionate about delivering our content in a non-cluttered, non-controversial, pure play music environment by playing the most music,” said WBOS-FM Program Director Ken West. “In doing so, we are offering the ALT 92.9 Promise: 60 Minutes of Music after every commercial break.”

WBOS 92.9 FM (18.5 Kw) Red=Local Coverage Area

“The station’s new branding, image and logo will exemplify the fresh programming of ALT 92.9 and appeal to the active lifestyle of our audience,” said ALT 92.9’s new Marketing Director Sean Doherty.