Tuesday, August 18, 2015

Iovine: "Mortal Kombat" Killing Music Business


Music producer/enterepneur Jimmy Iovine thinks the music business is in dire straits — and blames technology geeks for putting it there, according to The NY Post.

Jimmy Iovine
Iovine believes a generation of youngsters didn’t get turned on by live music, but rather by the first time they play “f–king ‘Mortal Kombat.’ ”

Those youngsters, now grown up, work at tech companies “like Google, Spotify and Pandora,” he said in a recent interview.

“You know, the services you use to listen to music,” Iovine lamented.

The music industry veteran, working with colleague and musician Dr. Dre at Apple and trying to lift its nascent Apple Music streaming service to success, said these tech companies are “culturally inept.”

“The last 15 years of the record industry allowing itself to get pounded and not moving the ball forward, I think it’s going to affect popular music,” said Iovine.

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