Friday, August 21, 2015

Indy Radio: Ineligible Entry Also Wins NowFM Contest

Hannah Brewer, Friend Painted Garage Door
It turns out that Hannah Brewer wasn’t even eligible to enter a radio station’s garage-door-decorating contest for a chance to meet the superstar pop/punk band 5 Seconds of Summer.

But her efforts still won her a backstage pass to meet the band as well as two choice seats for the concert on Saturday at Klipsch Music Center.

WNOU RadioNOW 100.9’s afternoon drive host Mike Klein and midday host Hunter personally delivered the good news to Brewer, a high school senior, at her place of work (Wendy’s) on Wednesday night.

Brewer painted the garage door of her residence with images of the band members, a slice of pizza, an astronaut, a message reading, “5SOS is kinda hot” and other things to prove she was the band’s biggest fan.

In response, two anonymous letters were left in the front door of her westside residence purporting to be from “YOUR NEIGHBORHOOD.” The letters compared Brewer’s art work to “vandalism” that you would expect to see in the ghetto or Mexico or Los Angeles or south Muncie. The letters also threatened legal action to have the painting removed.

WNOW 100.9 FM (6 Kw)
After Brewer’s story was spread by The Star Press, Indianapolis broadcast media and other news outlets, RadioNOW contacted 5 Seconds of Summer’s record label, Capitol Records.

“She didn’t actually win the contest,” Max Williams, marketing director at Indianapolis-based RadioNOW, said. “The reason why is she lives in Muncie, which is technically not part of our market. She was not even eligible to win according to the contest rules.”

However, “because of everything that happened and the extra exposure she got for us it is definitely worth her getting to meet the band,” Williams said. “The record label thought it was great extra attention to their band. They loved it, so we were able to secure the extra meet and greet and tickets. They won some pretty decent seats and will get to go backstage prior to the show and meet the band.”

Fans from outside RadioNOW’s market area call to win concert tickets all the time during contests, even though they aren’t eligible.

No comments:

Post a Comment