Friday, May 22, 2015

BBC TV Audience Passes Radio

The BBC’s global audience has passed 300 million, with television overtaking radio as the most popular platform for international news for the first time in the corporation’s history.

The Guardian reports the number of people tuning in to services such BBC Global News and the BBC World Service hit 308 million a week in the year to the end of March.

Tony Hall, the BBC director general, has set a target global reach for BBC news and entertainment content of 500 million by 2022, meaning the corporation needs to add about 30m per year.

The figures, which includes people looking at news content on the BBC’s Facebook page and on YouTube for the first time, shows that television has overtaken radio as the most popular platform for BBC international news for the first time.

The BBC’s overall weekly global news audience hit 283 million in the year to the end of March, up 7% or 18 million people year on year.

The figures show that the BBC World Service, of which the corporation took over full funding last year, increased its radio audience by 10% to 210 million.

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