Together, Swift and Diet Coke will take over every Premiere Networks-syndicated CHR shows and its digital platforms during the week of Taylor’s album launch.
- Swift will kick off the week by guest-hosting American Top 40 on October 25 and 26 and being featured on Direct From Hollywood with Ryan Seacrest on October 27. She will also appear as a special guest during On with Mario Lopez on October 29.
- On October 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show’s entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand. To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio’s NYC studios during the broadcast.
- Adding to the excitement, Swift will appear as a special in-studio guest on Elvis Duran and The Morning Show, and be featured on The Kane Show and appear as a special guest on The Johnjay & Rich Show on October 31. Then to round out the week, Swift will guest-host iHeartRadio Countdown with Romeo and be a featured guest on iHeartRadio Countdown with Mario Lopez and Weekend Top 30 with Hollywood Hamilton on November 1 and 2. In addition, Swift will appear as a special guest on Saturday Night Online Live with Romeo on November 1 and appear as a special guest on Club Kane on November 2.
“We are excited to join forces with Diet Coke to produce a Taylor Swift takeover event on the top Premiere-syndicated CHR programs heard across the country and on iHeartRadio, reaching millions of music fans to celebrate the incredible talent of Taylor.”
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