In less than two weeks, voters head to the polls in midterm elections that seem certain to yield strong Republican gains, if not outright control of the U.S. Senate. Such a political sea change is big news, but a new Media Research Center study finds that, in contrast to their enthusiastic coverage of the 2006 midterms when Democrats made big gains, the Big Three broadcast evening newscasts are all but ignoring this year’s political contests.
MRC analysts studied every election story on the ABC, CBS and NBC evening newscasts from September 1 through October 20 in both 2006 (the midterm election in George W. Bush’s second term) and 2014 (the equivalent election under President Barack Obama). Even in a changing media landscape, Big Three evening newscasts are a principal news source for more than 23 million viewers, beating all of their broadcast and cable competition.
They found that, when Democrats were feeling good about their election prospects eight years ago, the CBS Evening News, NBC Nightly News, and ABC’s World News aired a combined 159 campaign stories (91 full reports and another 68 stories that mentioned the campaign). But during the same time period this year, those same newscasts have offered a paltry 25 stories (16 full reports and 9 mentions), a six-to-one disparity.
Amazingly, since September 1 ABC’s newly-renamed World News Tonight has yet to feature a single mention of this year’s campaign, let alone a full story. In contrast, eight years ago ABC’s World News aired 36 stories that discussed that year’s midterm campaign, including a weekly Thursday night feature that then-anchor Charlie Gibson promised would look at the “critical races.”
Back then, the elections were a major news topic; this year, a regular viewer of ABC’s evening newscast would have no indication that any were even taking place.
CBS and NBC have scarcely been more comprehensive. In 2006, CBS aired a total of 58 evening news stories that discussed the campaign, while NBC Nightly News aired 65 stories. This year, those numbers have fallen to just 14 and 11 as of October 20, declines of 76% and 83%, respectively.
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