MI Radio: After Ten Years, WLDR Drops Country Format

WLDR 101.9 FM dropped it scountry music format Wednesday.

Rebranding itself as 101.9 The Bay, the station now broadcasts an contemporary format, "All The Hits Without The Rap".

The change also affects simulcast partners WBNZ 92.3 FM in Frankfort and WARD  750 AM in Petoskey. The station had broadcast country music for 10 years.

“Country is a fantastic format,” WLDR General Manager David Barr told the Traverse Record-Eagle. "Unfortunately it’s the kind of music that doesn’t have mass appeal in offices and retail stores. Since we dropped adult contemporary a decade ago, there has been a hole in Traverse City for that type of music."

WLDR 101.9 FM (100Kw) 60dBu Coverage

WLDR will mark 50 years on the air in 2015.