Digital video may be most popular with children and young adults, but it increasingly is being embraced by viewers of an older set, according to The NY Times.
People 50 to 64 years old watched an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to a Nielsen report being released on Monday.
The jump in online video viewing comes as adults in that age group have cut back the time they spend in front of television screens by six minutes, to 6 hours and 12 minutes a day.
Media executives closely scrutinize the viewing habits of children and young adults in an effort to forecast future changes in the business. But the new research underscores how technology is fast upending the media habits of all viewers — not just younger people.
In total, the amount of time adults are spending in front of a television screen declined 2 percent during the period, according to Nielsen. But an increase in viewing on computers and mobile devices is fueling 4 percent overall growth in media consumption. Digital viewing is growing most quickly for adults older than 35.
Younger viewers are spending much less time in front of the television screen and more time watching digital video. Children 12 to 17 are spending about 2 hours and 43 minutes a day watching television — the least amount of time of any age group.
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