The Southern California Broadcasters Association (SCBA) and SCBA’s Sales Management Council will honor selected regional advertisers with their annual Outstanding Achievement in Radio Advertising Awards on October 16, 2014 at a special luncheon to be held at the Sheraton Universal Hotel in Universal City, CA.
The awards are voted on by the Sales Management Council and represent the very best in six categories of creative radio commercials using both Southern California Broadcast Radio and its digital platforms.
“Based on last year’s sold out event, we have expanded the nominating categories and our winning advertisers,” said SCBA President Thom Callahan. “We are absolutely thrilled by both client and agency response to this prestigious SCBA Radio Awards luncheon. This year’s winners represent the robust diversity and energy of Southern California Radio advertisers and we are so proud to honor them.”
The 2014 SCBA Outstanding Achievement in Radio Advertising Award winners are: Children’s Miracle Network, First 5 California, Galpin Ford, Morongo Casino, WaBa Grill, and Westside Rentals. This year’s keynote speaker and honored guest of the SCBA will be the legendary Advertising Agency executive and former SCBA Lifetime Achievement Award Winner, Mr. Dennis Holt, who is currently Chairman, and CEO of U.S. International Media, Inc., which is one of the leading national media buying companies in the United States.
“The SCBA Outstanding Achievement in Radio Advertising Awards Luncheon is on pace to be another record sell-out!” said Callahan. “The enthusiasm and commitment to Southern California Radio will be showcased by Mr. Holt, senior client management, their agencies, our member stations, and special guests, all coming together on this one special day to honor this year’s Southern California Radio Award winners.”
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