As one may have suspected radio listening was destined to
grow as Boston radio stations covered Marathon bombing events.
And obviously, events benefited some stations and adversely impacted
others, especially music stations.
The Radio Research Consortium ( the RRC provides service for non-com
stations) has documented the day-by-day profile of radio listening as recorded by Arbitron’s
PPM.
RRC added WBZ-AM to the mix for a “Big-3” News/Information
combo and it’s clear that News/Information
radio became more important as the week went on.
The study profile begins on Monday, Patriot’s Day. That was the starting point of the week’s
events which ended with the capture of the second suspect the following Friday
Evening. On Friday the RRC study shows
24% of the population was reach by radio.
The top-5 commercial music stations saw their combined
listening drop for the historic workweek.
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