Thursday, June 6, 2013

Boston Radio: Bombing Week Listening Gets Profiled

As one may have suspected radio listening was destined to grow as Boston radio stations covered Marathon bombing events.  And obviously, events benefited some stations and adversely impacted others, especially music stations.

The Radio Research Consortium ( the RRC provides service for non-com stations) has documented the day-by-day profile of  radio listening as recorded by Arbitron’s PPM.

RRC added WBZ-AM to the mix for a “Big-3” News/Information combo and it’s clear that  News/Information radio became more important as the week went on.

The study profile begins on Monday, Patriot’s Day.  That was the starting point of the week’s events which ended with the capture of the second suspect the following Friday Evening.  On Friday the RRC study shows 24% of the population was reach by radio.

The top-5 commercial music stations saw their combined listening drop for the historic workweek.

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