Monday, May 13, 2013

iHeartRadio Claims 30M Registered Users

iHeartRadio and Clear Channel Media and Entertainment today announced that it has surpassed 30 million registered users. In achieving this milestone in less than two years since its launch, iHeartRadio becomes second only to Instagram as the fastest-growing digital service in Internet history -- a growth rate two times faster than Facebook.

Since iHeartRadio listeners are not required to create an account to stream broadcast radio stations, the number of registered users reflects only a small snapshot of the service's overall reach, particularly given the 175 million downloads of the iHeartRadio mobile app and more than 60 million monthly uniques across its digital network.

iHeartRadio's recent placement on the iTunes Top 20 All-Time Free Apps list and coupled with its rapid growth points to a larger trend in consumer listening habits, claims CCM+E.


As smartphones and tablets become more ubiquitous, easy-to-use, free applications like iHeartRadio provide consumers with access to their favorite music regardless of whether they're at home or on the go. iHeartRadio's additional add-in features like local weather and news, as well as "Perfect For" curated playlists, appeal to a diverse audience and have driven overall adoption of digital music, even as research shows that record numbers of consumers are also tuning in to their favorite over-the-air broadcast stations. Recent numbers from Katz Radio Group reported that broadcast radio comprises 92.4% of all audio listening, with digital claiming a 7.6% stake, indicating that iHeartRadio is bringing increased incremental listening to Clear Channel's 243 million monthly broadcast listeners.

Brian LaKamp
"iHeartRadio sets the standard for how radio continues to fit into people's everyday lives. This latest milestone is another clear indication how our full-featured iHeartRadio experience resonates with tens of millions of people - with more coming every day," said Brian Lakamp, President of Digital for Clear Channel Media and Entertainment.

"Being able to draw on Clear Channel's unparalleled range of resources allows us to continually innovate and improve on the user experience, while giving listeners access to both live radio and custom stations. When you combine this with the strong promotional power of Clear Channel's broadcast properties across the nation, iHeartRadio is well-positioned to continue or even surpass our current adoption rate."

iHeartRadio reached 20 million registered users faster than any digital service in internet history.

In addition to Clear Channel's 850 radio stations, iHeartRadio also includes a number of other radio groups, such as Univision, Cumulus, Greater Media stations, WNYC, EMF's Contemporary Christian Air1 and KLove stations, college radio, Cox, Emmis, Salem and others. With a library of more than 15 million songs and 400,000 artists, iHeartRadio's Custom Station feature offers listeners more music than any other service available.

iHeartRadio is available across all major platforms including web, mobile, tablets, automotive, television and gaming devices. Visit iHeartRadio.com for a complete list of app availability and to download.

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