Thursday, May 2, 2013

CBS Corp. Profit Soars 22%

The Super Bowl helped CBS Corp. rake in more than $4 billion in revenue in the first quarter. According to  Meg James at the LA Times, that amounted to a 6% increase compared with the first quarter of 2012 -- and a record haul for the media company.

For the quarter that ended March 31, CBS' profit soared nearly 22%. The New York media company earned $463 million, or 73 cents a share, compared with $394 million, or 59 cents a share, a year earlier.

"CBS delivered the most successful quarter in the company's history," Chief Executive Leslie Moonves told analysts on a Wednesday afternoon conference call to report earnings.

CBS expects to finish the current TV season in first place among all key measurement categories, including total viewers and adults ages 18 to 49. It would mark the first time since the 1991-92 season that CBS could claim the trophy for having the most viewers in the key 18-to-49 advertising demographic.

Local TV and radio stations benefited from a bump in advertising. The segment generated revenue of $638 million, compared with $622 million in the first quarter of 2012. That represented growth of 2.6%.

The company, which is controlled by billionaire Sumner Redstone, said it took a non-cash $11 million impairment charge related to divestiture of certain radio stations.

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