Thursday, February 7, 2013

Detroit Radio: CCM+E Rehiring Frankie Darcell

Darcell (News Photo)
Frankie Darcell is returning to WMXD-FM Mix 92.3 next month, reps from Clear Channel Radio Detroit confirmed Wednesday. The popular radio personality was unexpectedly let go from her long-running “Afternoon Mix” radio show two months ago.

But when Darcell returns to the Detroit airwaves on March 4, she’ll also be working as the afternoon-drive host on Philadelphia’s WDAS-FM.

She said the format for her new simulcast show is still being worked out, but she plans to address topics of interest in Detroit and Philadelphia, as well as national issues.

“I hope that I’ve played a part in Detroit’s renaissance, and I plan to keep playing that role,” she told the Free Press. “There’s a lot going on in Michigan, and I’m going to be engaged in that conversation.”

Tony Travatto, vice president of programming for Clear Channel in Detroit, said in an e-mail: “Frankie is an engaging on-air personality who had many fans within the Detroit community, and we are very pleased to have her on air in both cities.”

She departed the airwaves two months ago amid a wave of layoffs at Clear Channel radio stations around the country. In Detroit, the broadcasting giant owns WMXD, WDFN-AM (1130), WDTW-FM (106.7), WJLB-FM (97.9), WKQI-FM (95.5) and WNIC-FM (100.3).

Darcell said the relationships she built with listeners played a role in bringing her back to radio.

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