Thursday, January 10, 2013

‘The Big Game’ Is Sold Out

CBS is completely sold out of air time for Super Bowl 47. Network president Leslie Moonves confirmed the news to the New York Times on Tuesday (January 8th) and added that some exceptions will be made for companies willing to pay more than usual for their spots.

The Times also reports that this year has been record-breaking with some commercial spots selling for over $4 million. Ad agency executives estimate that CBS got an average of $3.7 to $3.8 million for every 30 seconds of airtime.
  •  Sketchers, Toyota, Chrysler, and Taco Bell are a few of the advertisers viewers could expect to see this year.
  • Anheuser-Busch has announced plans to unveil a new beer during one of their ads.
  • The game itself has broken ratings records for the past three years.

This year's game will be held on Sunday, February 3rd.

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