Is Apple Killing Radio?

From Kym McNicholas, Kym's Faces Of Tech blog at forbes.com:

I’ve been under the impression, while living and working in Silicon Valley, that radio is dead. You have to almost think that when you’re in Apple country!!! Everyone’s either listening to their iPods or Pandora.  Especially the Gen Y’ers — the ultimate latest and greatest in technology adopters — they don’t listen to radio. And as for the Baby Boomers? Of course, they’re fading away, right! Wait in minute! Aren’t we jumping ahead of ourselves? Isn’t there still room for innovation and opportunity for everyone?

I opened my eyes to the possibility that radio may have a longer shelf life than previously thought, after my intern, Laura Jones, who’s in her first year of college, expressed excitement when I told her I was interviewing Doug Harvill, Senior Vice President of CBS Radio in San Francisco recently about how to sell radio in today’s tough market. She loves Alice 97.3, one of the company’s stations. I was a bit surprised because I was under the impression that Gen Y’ers don’t really listen to radio. I’m now not so sure about that. She may not listen to as much radio as she used to, but she still loves the local DeeJay’s, concert news, and of course hearing the latest music the moment it hits the market –sometimes even beforehand.

Radio is not dead yet, and in fact, CBS Radio is expanding and taking advantage of more than just radio waves to distribute their content…which means, they do have the ability to gain market share not only in the San Francisco Bay Area, but more importantly, worldwide, if it continues to leverage all multi-media platforms. Take a look at these interviews with CBS Radio’s Senior Vice President, Doug Harvill: