As close to a national holiday as its possible to get (even if it's on a Sunday), Super Bowl Sunday has grown to become a sacred event in the American calendar.
The event is a welcome-occasion to get together with family and friends but it's also embraced by retailers. Given that the Super Bowl is consistently the highest-rated television event in the country, people really tend to enjoy themselves and spend some cash. The National Retail Federation has forecast total spending levels of $14.8 billion this year as people buy everything from beer and snacks to new TVs.
The event has really grown in prominence in recent years, resulting in bigger parties and more spending.
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For example, total planned spending in 2010 didn't even crack the $9 billion mark, a long way short of the expected total for 2019. On a per person basis, average spending in 2010 was just over $50.
That has crept up a lot though, and this year the average American is expected to part with $81. That's tied with 2018 and represents the second-highest level of spending per person in the survey's history behind $81.19 set in 2016. The decline came about because fewer people are planning to watch the game.