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| 93Q's Rick Roberts, Samantha Mazza, Patrick Kelley, Holly Sleeth |
Cumulus Media announces that Syracuse’s #1 Hit Music station 93Q (WNTQ-FM) has raised a total of $10,442.34 in donations to the American Cancer Society during the month of October, benefitting breast cancer research and raising awareness of breast cancer across Central New York.
Together with listeners, partners, schools, sponsors, and staff, 93Q, led by WNTQ and WSKO Program Director and fundraiser organizer Rick Roberts, used the power of the popular station’s radio and digital platform to rally support for the fight against breast cancer in Central New York. The fundraiser is part of the American Cancer Society of Central New York’s annual “Men Wear Pink” initiative, which raised a total of $150,000 through various local campaigns this year.
Through the month of October, which is Breast Cancer Awareness Month, 93Q’s “Taking Shots at Breast Cancer” campaign focused on raising awareness, engaging the community, and encouraging support for a disease that will affect 1 in 8 women during their lifetime. Through appearances, basketball challenges, school visits, fundraising events, and on-air promotion, the station continued to strengthen its connection with the Syracuse community while supporting an important cause. Beyond the funds raised, the campaign serves as a reminder of the importance of early detection and regular mammograms.
Rick Roberts, heard weekdays on 93Q as afternoon on-air host, started the “Taking Shots at Breast Cancer” campaign in 2020 by taking his basketball skills to Facebook Live each day in October and shooting 10 shots from 25 feet in the driveway of his home. Each shot he made drove $10.00 to the campaign from that day’s sponsor.
Roberts said: “Taking Shots at Breast Cancer has never been about making baskets. It's about bringing people together to support families facing one of life's toughest challenges. Every school visit, every donation, every shot taken helped raise awareness and support the fight against breast cancer right here in Central New York. I couldn't be prouder of what we've accomplished together.”
đź“»For more information or to stream 93Q, visit: https://www.93q.com