KJXK-FM (102.7 Bob FM) in San Antonio has promoted veteran radio personality Sam Pieprzyca to Program Director, tasking him with shaping the station's sound, programming strategy, and brand identity following its recent rebranding to the more locally focused Bob FM format.
The announcement comes roughly two months after Connoisseur Media relaunched the station as "102.7 Bob FM" on January 5, 2026, transitioning from the long-running "102.7 Jack-FM" Variety Hits format after 20 years. The shift retains the core Adult Hits approach but emphasizes a broader, more personalized playlist highlighting favorites and deeper cuts from the 1980s, 1990s, and 2000s, while better spotlighting San Antonio's neighborhoods, culture, and community.
Pieprzyca, who has been with the Connoisseur Media San Antonio cluster since 2004 and most recently served as Assistant Program Director for KJXK, brings over two decades of experience in the Adult Hits format within the local market, along with strong ties to the station and the city.
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| Sam Pieprzyca |
Connoisseur Media executives emphasized Pieprzyca's qualifications for the role. Keith Dakin, VP of Programming, described him as a natural fit: "With a refreshed brand and a seasoned local host like Sam, 102.7 Bob FM will deliver a more personal and music-driven experience for listeners across South Texas."
Greg Martin, Operations Manager for Connoisseur Media San Antonio, praised Pieprzyca's creativity, long tenure in the format, and deep market understanding, which position him to craft a station sound that authentically reflects the city's culture.
Morgan Harrison, VP/Market Manager for Connoisseur Media San Antonio, highlighted Pieprzyca's dedication to the station and the broader community, calling him the clear choice to lead 102.7 Bob FM into its next chapter.