Apple is preparing a series of major design and format changes to its lineup of iPhones and potentially other products, a bid to revive growth after years of offering largely incremental upgrades.
Starting next year, The Wall Stree Journal reports Apple plans to introduce an iPhone that will be thinner than the approximately 8-millimeter profile of current models, said people familiar with the company’s plans. The model is intended to be cheaper than Pro models, with a simplified camera system to reduce costs.
The company is also planning two foldable devices, the people said. A larger device, intended to serve as a laptop, would have a screen that unfolds to be nearly as large as some desktop monitors, at about 19 inches. A smaller model would unfold to a display size that would be larger than an iPhone 16 Pro Max, intended to serve as a foldable iPhone, the people said.
Both foldable designs have been in development for years, but some key parts weren’t ready. Major challenges included improving the hinge, a mechanism that allows the device to fold and unfold, and the display cover, a flexible material protecting the foldable screen.Current foldable phones on the market aren’t thin, light or energy-efficient enough to meet Apple’s standards, which is why Apple has been slower to enter this segment, said Jeff Pu, an analyst with Hong Kong-based brokerage Haitong International Securities.
Apple experimented with other different designs, such as having a display on the outside of the device when it is folded, but it now favors an inward-folding design, people familiar with the devices said.
Although Apple initially aimed to introduce the larger device first to gauge market response, it now appears that the foldable iPhone will likely be ready ahead of it. Apple executives are pushing for a 2026 release, but the company may need another year to address technical challenges, the people said. As for the ultrathin phone, it would offer an alternative to consumers who like a sleek-looking device and don’t mind giving up some features available in Pro models.
No comments:
Post a Comment