Podcaster Mel Robbins Signs With SiriusXM

 SiriusXM has struck a new three-year agreement with popular podcaster Mel Robbins. The deal keeps global ad sales rights for The Mel Robbins Podcast exclusive to SiriusXM Media and newly gives the company the advertising rights to Robbins’ YouTube channel, which broadcasts episodes of her podcast. As part of the agreement, Robbins has also agreed to create a new weekly show that will be exclusive to SiriusXM subscribers and is set to launch in early 2025. 

The Mel Robbins Podcast launched in 2022 and sees Robbins drawing on her personal experiences to offer listeners lessons on mindset, relationships, habits, health and life improvement. Episodes are released widely twice a week and Robbins also puts longer, uncut versions on her YouTube channel, which has close to three million subscribers. The show leads SiriusXM’s inspiration, mental health and life improvement category and is the top education podcast globally and has accumulated more than 188 million streams and downloads across platforms.

Robbins is also an author, known for The 5 Second Rule and The High 5 Habit, and creator and host of the Audible series Reinvent Your Life. Her TEDx talk “How to Stop Screwing Yourself Over,” has garnered more than 33 million views.

“I am so thrilled to continue my relationship with SiriusXM,” Robbins said. “The impact this show is making in the lives of people around the world is incredible. It’s an honor to not only spend time with you, but to have you share the episodes with people you love. Continuing this collaboration with SiriusXM will help me make an even bigger difference in your life, and I can’t wait to spend more time with you.”