UMG, TikTok Reach New Licensing Agreement

Universal Music Group (UMG) and TikTok have announced a new multi-dimensional licensing agreement that brings significant benefits for UMG’s global family of artists, songwriters, and labels. 

Here are the key details:

• Improved Remuneration: By leveraging TikTok’s best-in-class technology, marketing, and promotional capabilities, UMG aims to deliver improved remuneration for its songwriters and artists. This means better compensation for their creative work.
• Promotional Opportunities: The agreement also opens up new promotional and engagement opportunities for UMG’s recordings and songs on TikTok. Artists can connect with their fans in innovative ways through the platform.
• Generative AI Protections: UMG and TikTok are committed to providing industry-leading protections with respect to generative artificial intelligence (AI). This ensures that artists’ work is safeguarded in the evolving digital landscape.
• 
  Return of Music: Fans on TikTok can look forward to the return of UMG’s recorded music and publishing catalogs. This means users can once again create videos using music from some of the world’s biggest artists and exciting emerging talent.
• Monetization Opportunities: Both UMG and TikTok will explore new monetization opportunities using TikTok’s growing e-commerce capabilities. This collaboration aims to benefit artists across genres and territories globally.
• Artist-Centric Tools: TikTok will continue investing in artist-centric tools, including features like “Add to Music App,” enhanced data and analytics, and integrated ticketing capabilities. These tools empower artists financially and help them build global fanbases within TikTok’s engaged community.

Overall, the agreement represents a strategic collaboration between UMG and TikTok, emphasizing the value of music, human artistry, and the welfare of the creative community1. It’s a positive step toward enhancing the music experience for both artists and fans on the platform.

For more information, you can read the official announcement here.