ESPN will launch its flagship direct-to-consumer service in either August or the fall of 2025, Disney CEO Bob Iger announced during an interview Wednesday with CNBC’s Julia Boorstin.
CNBC reports the service will include all of ESPN’s programming and feature new personalization and integration with ESPN’s fantasy platforms and ESPN Bet.
The date of this launch has been long anticipated by the sports media world, although the news is somewhat muted by Disney’s announcement that ESPN will be available in a new sports bundle this fall. The direct-to-consumer service would have been the first time noncable subscribers could access ESPN outside of the traditional cable bundle.
ESPN didn’t announce a price for the flagship direct-to-consumer service. Disney already has a sports streaming service in ESPN+, which ended the quarter with 25.2 million subscribers, down from 26 million a quarter ago. ESPN+ only has some of ESPN’s content and doesn’t include the network’s most popular live sports, including the full suite of Monday Night Football.
In the CNBC interview, Iger downplayed the prospect of the joint streaming service cannibalizing the ESPN product. He said the two platforms would offer different features to sports fans.
Disney has looked to revive the ESPN business, which has suffered as traditional cable bleeds subscribers. The company has considered finding a strategic partner for the network, and has held preliminary talks with the NFL, NBA and MLB about potential agreements, CNBC previously reported.
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