Teens are tuning into YouTube and they’re watching the ads, reports NextTV citing a new report from Precise TV.
In its first report on teen behavior, Precise TV, working with research agency Giraffe Insights, found that 85% of those in the 13- to 15-year-old age bracket and 78% of 16- to 17-year-olds said they watched YouTube recently.
That compares to the 57% of 13-to-17-year-olds who said they watched video on demand and 43% who watched broadcast TV.
Those teens are responding to the advertising they see on YouTube, according to the Precise Advertiser Report: Teens & Youth (PARTY for short).
“This report provides unprecedented Gen Z intelligence that media buyers need when maximizing their social video marketing budgets,” Denis Crushell, chief commercial officer at Precise TV, said. “Producing this report is tied to Precise TV’s mission to provide responsible COPPA-compliant ways for brands to get in front of kids and their parents enjoying popular content — from shows to games.”
Instead of skipping ads, about 60% of the teens studied said they consider watching the ads on YouTube.
The survey by Precise TV and Giraffe Insights involved 1,000 families in the United States, including teens between the ages of 13 and 17 years old and their parents.
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