AQ5 Comprehensive Study Of Personalities Is Back

• Presentation at Morning Show Boot Camp Set for August 10

The country’s only survey of air talent in commercial radio is now in the field. Jacobs Media’s AQ5 is seeking feedback among on-air personalities, shows, teams, and producers across the U.S.

The role of radio air talent remains vitally important to the success of the radio broadcasting industry. This fifth study is the only one of its kind, tracking the talent mindset, their perceptions, and how their jobs and lives are changing in a fluid media environment.

From their understanding and concerns of the impact of Artificial Intelligence on radio to their need for having a “side hustle” (or not), AQ5 provides a trended look at what both motivates and disheartens talent in 2023. As always, this confidential survey includes crosstabs by market size, company type, and daypart, along with a trended look at how many hats they’re wearing and their feelings about the state of broadcast radio and the companies that employ them.

Jacobs Media's fifth edition of this study will once again cover the basics of being on the air – the excitement, aspirations, and disappointments. It will also help broadcasters better understand how air talent thinks and plans both on-the-air and off, and how their roles may be changing.

Fred Jacobs

As in past years, a summary of the findings will kick off Morning Show Boot Camp 35 in Dallas on August 10 by Jacobs Media President, Fred Jacobs.

“A.I. is the big story this year, and AQ5 will dissect how air talent perceive it, along with the other changes impacting radio,” notes Fred Jacobs. “This inclusive study will include respondents who work morning drive at the biggest companies in radio, along with talent in small communities working for mom and pops. Our industry benefits with knowledge and data from some of radio’s most important ambassadors.”

Don Anthony, host/creator of Morning Show Boot Camp and publisher of “Jockline Daily,” notes, “The AQ results have become a must-attend event at Boot Camp. It sets the tone for the entire conference, providing attendees with must-have information about themselves and their peers. We are excited to partner with Jacobs Media once again for what is now our fifth study.”

AQ5 is an online study sent via email to both the “Jockline Daily” and Jacobs Media databases (and lots of word of mouth) and is open to the entire U.S. commercial radio industry. The study is “live” now through Sunday, July 16.

On-air talent in commercial radio in the U.S. can take the survey by clicking the link below. In addition, those now out of work in radio are encouraged to take the survey if they were on the air at any point during 2020-2022.

• http://jacobsmedia.com/aq5-survey/

We also encourage broadcasters to forward the survey link to other on-air talent in their buildings or around the country.