Tuesday, March 28, 2023

YES Network Still Hopes To Launch DTC Product This Week

YES Network is still hoping to have a direct-to-consumer Yankees product by Opening Day on Thursday, The NY Post is reporting.

If YES DTC can’t launch by Thursday’s Yankees-Giants first pitch, then the plan is to have it ready shortly after with the expectation for it to be available by sometime in April at the latest.

“Nothing has changed,” a YES spokesman told The Post. The spokesman was referencing a report on Jan. 30 that stated YES hoped to have its DTC offering by Opening Day.

A DTC product would allow fans to bypass a subscription to cable or satellite television and access all of the 125-128 games that are on YES.

The DTC subscription would only be available in the YES market, which includes parts of New York, New Jersey and Connecticut.

Fans would still need a separate subscription for Amazon Prime Video’s 20 Yankees games, which are moving from mostly Fridays to Wednesdays this season.

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