Friday, January 6, 2023

TV Ratings: College Bowls Attract Viewers


For the first time in the 15-week-old 2022-23 television season, NFL programming did not top the prime-time ratings, reports The L-A Times.

A College Football Playoff semifinal on ESPN, Georgia’s 42-41 victory over Ohio State on Saturday night, averaged 21.736 million viewers, the most among prime-time broadcast and cable programs, according to live-plus-same-day figures released by Nielsen Wednesday.

The audience for the game, whose outcome was not decided until Noah Ruggles missed a 50-yard field goal attempt with three seconds to play, was the largest for a prime-time College Football Playoff semifinal since the first year of the playoffs, when an average of 28.27 million viewers watched Ohio State’s 42-35 upset of top-ranked Alabama on New Year’s Day 2015.

Viewership was up 31.7% from the 16.506 million average for Georgia’s 34-11 victory over Michigan in the New Year’s Eve 2021 prime-time semifinal.

ESPN has televised the College Football Playoff semifinals and title game since its inception.

NBC’s “Sunday Night Football” game between the Baltimore Ravens and Pittsburgh Steelers averaged 17.177 million viewers, third for the week behind the Georgia-Ohio State game and the 11-minute studio show that preceded it and averaged 21.06 million viewers.

NFL programming had topped the prime-time ratings each of the first 16 weeks of the regular season. “Sunday Night Football” led all prime-time programs 14 times. Fox’s NFL postgame show finished first the week of Nov. 7-13. NBC’s coverage of the Thanksgiving night game between the Minnesota Vikings and New England Patriots finished first the week of Nov. 21-27.

Five nights of bowl coverage plus the “Monday Night Football” game between the Los Angeles Chargers and Indianapolis Colts put ESPN at the top of the network rankings, averaging 7.422 million viewers.

NBC finished second after 12 first-place finishes over the season’s first 14 weeks, averaging 4.27 million viewers. The only other weeks NBC did not win this season came when Fox aired the World Series.

CBS was third, averaging 3.96 million viewers. CBS’ average included a 22-minute overrun of its afternoon NFL coverage into prime time, whose viewership figure was not available. The overrun is not considered a separate program but is included in the weekly average.

ABC was fourth, averaging 2.9 million viewers.

The CBS newsmagazine “60 Minutes” was the top-rated non-sports program for the 12th time in the season, averaging 9.258 million viewers, eighth for the week behind the Georgia-Ohio State game and the 11-minute studio show preceding it; “Sunday Night Football”; an 8-minute NFL postgame show that preceded “60 Minutes”; two “Sunday Night Football” pregame shows; and “Monday Night Football.”

“Yellowstone” was the most-watched entertainment program for the seventh time in the seven weeks an original episode has aired during its fifth season, with the midseason finale of the neo-Western averaging a combined 9.008 million viewers on Paramount Network and CMT, ninth for the week.

The top 20 prime-time programs consisted of four college bowl games and two bowl studio shows on ESPN; two NFL games; four NFL pregame shows; one NFL postgame show; “60 Minutes”; “Yellowstone”; two segments of “Dick Clark’s Prime Time New Year’s Rockin’ Eve With Ryan Seacrest 2023”; “Miley’s New Year’s Eve Party”; “New Year’s Eve Live: Nashville’s Big Bash 2023” on CBS; and “The 45th Annual Kennedy Center Honors” on CBS.



🏈ESPN’s “Monday Night Football” netted record viewership across platforms ABC, ESPN and ESPN2 this week, averaging 23,788,000 watchers during primetime from 8:30 p.m. to 10:09 p.m. ET, a shortened live telecast that saw the Bills-Bengals game postponed as a result of Damar Hamlin’s cardiac arrest, according to Nielsen figures.

Per ESPN, that tops an October 2009 game between the Minnesota Vikings and Green Bay Packers, which reached roughly 21.8 million viewers across ESPN, ABC, ESPN2, ESPN+ and ESPN Deportes. On ESPN alone, the Bills-Bengals game drew 9.1 million viewers, and 11 million on ABC. The highest-rated “MNF” broadcast this season averaged 16 million viewers, the Oct. 10, 2022 game between the Raiders and Chiefs.


📺BROADCAST EVENING NEWS

David Muir, Norah O'Donnell, Lester Holt

Top-ranked ABC World News Tonight with David Muir won the final week of the 2022 calendar year, not only in average total viewers but also in the Adults 25-54 demo. According to TV Newser, this now means ABC’s evening newscast has defeated its competition from NBC and CBS 213 of the past 214 weeks in average total viewers—and 141 of the last 143 weeks among adults 25-54.

With Mary Bruce sitting in for Muir, World News Tonight averaged 8.42 million total linear viewers during the week between Christmas and New Year’s, a -5% loss from the previous week (the week of Dec. 12) but still No. 4 on all of U.S. television, excluding sports programming. WNT also averaged 1.36 million viewers from the key A25-54 demo for the week, which is down -13% from the prior week.  World News Tonight finished 2022 as the No. 1 evening newscast in Total Viewers for the sixth consecutive year, and No. 1 in Adults 25-54 for the 3rd straight year,

With Tom Llamas as guest anchor, NBC Nightly News with Lester Holt remained the second-ranked evening newscast, averaging 7.21 million total viewers along with 1.205 million A25-54 during the week in between Christmas and New Year’s. That’s a loss of -8% and -11%, respectively, from what the newscast drew in those measurements the week prior. However, Nightly News dropped less than -1% in total viewers—and -3% in A25-54 viewers from the year-ago week, miniscule year-over-year declines relative to what ABC and CBS saw.

With Jericka Duncan as guest anchor, the CBS Evening News with Norah O’Donnell averaged 5.15 million total viewers this past week, which is -7% from the previous week —but steady with the year-ago week.


📺NEW YEAR'S TV

The 10:30-11:30 p.m. segment of “Dick Clark’s Prime Time New Year’s Rockin’ Eve With Ryan Seacrest 2023” was ABC’s highest-ranked program and led all New Year’s Eve entertainment programs, averaging 7.873 million viewers, 13th for the week and second among entertainment programs.

NBC’s highest-ranked non-sports program was “Miley’s New Year’s Eve Party,” 17th for the week, averaging 5.314 million viewers.


📺CABLE TV

Three other cable networks joined ESPN in averaging more than 1 million viewers for their prime-time programming — Fox News Channel (1.323 million), Paramount Network (1.246 million) and Hallmark Channel (1.002 million).

Graphics courtesy of RoadMN


The top 20 prime-time cable programs consisted of eight college bowl games and two bowl studio shows on ESPN; “Monday Night Football” and its 13-minute kickoff show; two episodes of “Yellowstone”; the “Yellowstone” prequel “1923”; two editions of the Fox News Channel political talk show “Tucker Carlson Tonight”; CNN’s “New Year’s Eve Live With Anderson Cooper and Andy Cohen”; and TLC’s “90 Day Fiancé: Happily Ever After?” and “Sister Wives.”

📺STREAMING TV

The most-streamed program on Netflix was the film “Glass Onion: A Knives Out Mystery,” which was watched for 127.25 million hours in its first full week of release, 54.9% more than the 82.14 million hours the previous week when it was available for three days.

“Wednesday” was Netflix’s most popular television program for the sixth time in the six weeks the supernatural-infused mystery has been available, with 103.96 million hours watched of its eight episodes, according to figures released by the streaming service Tuesday. That was down 12.3% from the 118.54 million hours watched the previous week.


📺FINAL QUARTER: CABLE TV

New quarter, familiar finish: The Five is the most-watched show on cable news.

According to TV Newser citing live-plus-same-day data from Nielsen, Fox News’ panel talk program averaged the most total viewers of any cable news show in the final quarter of 2022, marking back-to-back fourth quarters and an impressive five consecutive quarters at No. 1. That’s no small feat for a show that airs weekdays outside of primetime, during rush hour no less.

Graphics courtesy of RoanMN


Cable news’ most-watched show hauled in an average of 3.41 million total viewers per original broadcast in Q4, slightly down from Q3 2022 (3.295 million viewers). Tucker Carlson Tonight took second place, averaging 3.19 million total viewers in Q4 (up from 3.15 million in Q3), followed by Jesse Watters Primetime at 7 p.m. (up to 2.905 million from 2.73 million) Hannity at 9 p.m. (up to 2.76 million from 2.68 million), and Special Report with Bret Baier (2.53 million down from 2.34 million) once again rounding out the top five in average total viewers.

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