NPR, YouTube Partner To Extend Footprint of Podcasts

NPR has partnered with YouTube to bring over 20 of its top-performing podcasts to the streaming platform including fan favorites such as Up First, Fresh Air, and The Limits with Jay Williams, amongst many others. The relationship connects NPR's diverse collection of podcasts with YouTube's audience of over 2 billion monthly logged-in users and brings new viewers to these popular shows.

Speaking to the significance of this relationship, Global Head of Podcasting at YouTube, Kai Chuk notes, "Podcasters have been leveraging YouTube's reach for quite some time. In fact, a good portion of the more than one billion hours watched per day on YouTube is podcasting content from creators, artists, and others looking to share their unique perspectives. We are very excited about partnering with NPR to continue the growth we've seen in this area over the last few years, and look forward to expanding our relationship with them in the future."

"Following the global success of our Tiny Desk Concerts, we are excited for our podcasts to reach new audiences on YouTube," says Anya Grundmann, SVP of Programming and Audience Development at NPR. "It'll be great to have our public service journalism searchable and accessible in ways it never has been before, and to have a new space to explore content ideas."

With the creator economy becoming as multifaceted as ever, the video first-format of YouTube allows NPR to evolve its storytelling even further. Through an expanded set of tools and the impact of YouTube's search and recommendation capabilities, the door is open for NPR's shows and hosts to develop an even closer relationship with their vast community of listeners.