The latest installment of Sirius XM’s “Home of Sirius XM” ads features Alanis Morissette, Alice Cooper, 2 Chainz, Mickey Guyton and others.
According to MediaPost, as with the previous round of ads, launched last summer, the campaign is based on the idea that the musicians are housemates in a reality TV show. The newest ad, “Dinner,” features Morissette trying to avoid talking about Sirius XM, when it’s clear that that’s all the others want to do.
“I listen to it on the app, 24/7,” says Cooper, gesturing with a cellphone, “no car required.”
Morrisette, clearly frustrated with all the talk, then says, “Can we please not talk about Sirius XM for one meal?” After that, a long silence ensues, which is broken by 2Chainz, asking if “Y’all ever listen to yacht rock?”
After that Morrissette walks off and is chided by 2Chainz, who says “Alanis, it’s on the app. You oughta know!”
Previous ads in the series, via Translation, have featured Kevin Hart, LL Cool J, Dave Grohl and Brett Favre. Like the current ads, the new ones aim to further the idea that you can listen to Sirius on your phone or computer, not just in your car.
No comments:
Post a Comment