Friday, August 19, 2022

Detroit Radio: Roberta Jasina Riffed At WWJ After 34-Years

Roberta Jasina

Veteran WWJ 950 AM morning news anchor Roberta Jasina announced Thursday on social media that she had been let go two days earlier from the radio station that was her home for 34 years, reports The Detroit Free Press

Fittingly, Jasina posted an audio message Thursday on Facebook to explain why she is no longer working in the 5-10 a.m. time slot at the all-news radio station owned by Audacy.

Jasina, who's 68, made it clear she didn't retire and candidly shared her sadness at losing her job.

In the recorded comments, she noted that her boss, Debbie Kenyon, senior vice president and market manager of Audacy Detroit, couldn't have been nicer.

"She used phrases like 'budget cuts,' 'this isn't personal,' 'I think you're great,'" said Jasina.

 "But I have to say, my heart was broken. I loved WWJ. I had the best job in the world."

After thanking her listeners, Jasina also revealed some difficult personal news. She said that the day after she found out the station was letting her go, her husband, Alan, was diagnosed with cancer.

"If you could, please say a prayer for my family," she concluded.

Reached by phone Thursday afternoon, Jasina said she has been heartened by all of the kind thoughts and wishes she is receiving from friends and listeners.

According to Jasina, her future career plans aren't her current priority. "Basically right now, I just want to concentrate on my husband and getting him well.  The two will mark their 41-year anniversary Oct. 3.

Jasina first worked for WWJ as an intern in 1975. Before joining the station as a full-time employee, she spent 10 years with the old WMJC-FM (94.7), now known as WCSX.

She was a street reporter for WWJ for three years before being promoted to morning anchor. As the Detroit News described in 2020, she became "the reassuring voice of Detroit's morning rush hour."

In a statement to the Free Press, WWJ's Kenyon said: “Roberta had a storied career with WWJ and was a key piece of the station’s success for 34 years. We appreciate her years of dedication informing and entertaining our community and wish her and her family nothing but the best in her future endeavors."

On Jasina's Facebook page, comments have poured in as a result of her departure. More than 140 responses had accumulated by Thursday afternoon.

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