Topeka got it first Black-owned local radio station, 96.9 The Beat, over the airwaves at noon on Thursday.
WIBW.com reports 96.9 The Beat, the Capital City’s new number one radio station for R&B, Hip-Hop, and Throwbacks in the Topeka and Lawrence areas launched at noon on Thursday, July 14, with 1,969 Beats In A Row on 96.9 KQRB-FM and online.
The new station, owned by Intrepid Companies LLC, said its headquartered in Topeka which makes the Beat the only locally owned commercial radio station in the area.
Intrepid managing partner Don Sherman noted that being close to the community empowers listeners.
“Being a locally owned radio station means we can be flexible, respond to what the listeners want, and super-serve our communities,” Sherman said. “The music, engaging on-air personalities, and news our audience can use will lead to increased listenership that crosses barriers like age and race.”
“Our goal at The Beat is to embrace and super-serve the community on-air, online, and on the streets,” Sherman said. “This station build is a two-year labor of love and we are ready, willing, and excited to be part of the fabric of Topeka and Lawrence.”
The Beat noted that its primary target demographic is adults 18-54 who love R&B, Hip-Hop and Throwbacks. It said it will accept inquiries from businesses in Topeka and Lawrence for a limited number of strategic partnerships at sustainable low advertising rates, which will be locked in as long as a contract is in effect.
Sherman said he has a passion for radio borne of extensive experience in the industry. From 2000-2007, he said he owned Wichita-based Sherman Broadcast Group. At that time, he said he was the first African-American majority radio station owner in Kansas.
Of nearly 12,000 radio stations in the nation, Sherman noted that only 168 are Black-owned.
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