CNN's new boss, Chris Licht, is evaluating whether personalities and programming that grew polarizing during the Trump era can adapt to the network's new priority to be less partisan.
Why it matters: If talent cannot adjust to a less partisan tone and strategy, they could be ousted, three sources familiar with the matter tell Axios.
Licht wants to give personalities that may appear polarizing a chance to prove they're willing to uphold the network's values so that they don't tarnish CNN's journalism brand. For on-air talent, that includes engaging in respectful interviews that don't feel like PR stunts. For producers and bookers, that includes making programming decisions that are focused on nuance, not noise.
Chris Licht |
Licht and Warner Bros. Discovery CEO David Zaslav haven't been shy about their goal of dialing back on partisan and alarmist programming in favor of traditional journalism. Last week, Licht told employees in a memo that the network has added a "Breaking News” guideline to its stylebook, to address overuse of the breaking news banner across its network and cable news writ large.
“We are truth-tellers, focused on informing, not alarming our viewers,” he said in the note obtained by Axios.
Licht said he agrees with complaints from "people both inside and outside the organization" that the network overuses the "Breaking News" banner.
“We are truth-tellers, focused on informing, not alarming our viewers,” he said in the note obtained by Axios.
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