Tuesday, June 14, 2022

IBA National Cash Contests Exceed All Expectations

The Independent Broadcasters Association (IBA) is proud to announce its National Cash Contests have exceeded expectations, generating a total of more than $2.6 Million for participating IBA member stations, with an average of 14.7 to 1 single station ROI and as much as 30 to 1 ROI for some stations. These phenomenal statistics are the findings from the four National Cash Contests conducted since the launch of the IBA in 2021. For full data and information follow this link.

“When we looked at the combined results of the four National Contests we’ve conducted so far, we were thrilled with the spectacular findings,” stated IBA President and Executive Director Ron Stone. “Our goal with the IBA has always been to bring buying power and revenue opportunities to independent broadcasters. By pooling our strength, we’ve now also increased listener engagement and potentially generated higher ratings for IBA member stations that participated in our National Cash Contests.”

Independent broadcasters representing nearly every state across the US have leveraged the IBA’s National Cash Contests to give away a total of over $180,000 in free money to listeners of participating IBA member radio stations across all market sizes.

IBA National Cash Contests are managed in partnership with Vipology (aka IBA Digital), building and growing the technology, creating contest collateral, and managing winners while providing contest data for member stations.

“Overall, the IBA National Cash Contests have generated over 100,000 listening appointments, over 2.2 million visits to station websites, and greatly expanded daily and weekly TSL. Vipology is proud to have created the technology and managed these successful national cash contests on behalf of the IBA and its members,” remarked Vipology CEO Chris Peaslee.

The IBA, which launched in July of 2020, is dedicated to independent radio stations in ways they are not currently being served by existing organizations, providing strategies that drive revenue with cost benefits at scale. With over 1,500 member stations, the IBA is now the fastest growing advocacy association in America.

To learn more about Vipology’s national cash contesting platform, contact Michael W. Kay, Vipology CRO, at michael@vipology.com or at (678) 616 1645. To join the IBA and take advantage of the National Cash Contests and other members-only benefits, stations may visit https://www.iba.media/ or reach out to IBA’s Ron Stone at ronstone@iba.media.

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