Wednesday, January 26, 2022

TV Ratings: Mahomes Tops Brady For Viewers


The epic football playoff game between Buffalo and Kansas City reached nearly 43 million television viewers on Sunday, the most for any event since last year’s Super Bowl as the NFL struck gold with its rousing weekend.

The four games averaged 38.2 TV and digital viewers, up 20% over last year and the best ever for the league’s divisional round of playoffs, reports The Associated Press citing Nielsen data.

Each game saw a tie broken on the last play, meaning the audience swelled toward the end as they reached a climax. When the Bills-Chiefs game headed into overtime, there were 51.7 million people watching, Nielsen said.

Similarly, the Los Angeles Rams-Tampa Bay Buccaneers game averaged 40 million viewers, but after Tom Brady helped the Bucs back from a 27-3 deficit to a tie, the audience jumped to 49.2 million people.

In the fourth quarter, the Bills-Chiefs game had a 90 audience share in Kansas City — meaning 90% of televisions on at the time were tuned in to the game, Nielsen said. That’s an astonishing figure at a time of audience fragmentation. In Buffalo, the share was 86 at the same time.

Blessed with the weekend’s best game, and in the evening, CBS won the week, averaging 10.4 million viewers in prime time. Fox had 7.9 million, ABC had 4.1 million, NBC had 3.1 million, Univision had 1.5 million, Ion Television had 1.1 million and Telemundo had 940,000.

📺Top 20 Prime-Time TV Shows (Total Viewers)

1. NFL Playoffs: Buffalo at Kansas City, CBS, 42.74 million.

2. NFL Playoffs: San Francisco at Green Bay, Fox, 36.92 million.

3. “NFL Pregame,” Fox, 26.94 million.

4. “NFL Postgame,” CBS, 26.91 million.

5. NFL Playoffs: Arizona at L.A. Rams, ABC, 12.78 million.

6. “NCIS: Hawai’i,” CBS, 9.79 million.

7. NFL Playoffs: Arizona at L.A. Rams, ESPN, 8.83 million.

8. “Young Sheldon,” CBS, 7.98 million.

9. “Chicago Med,” NBC, 7.45 million.

10. “NFL Pregame,” ABC, 7.41 million.

11. “Chicago Fire,” NBC, 7.27 million.

12. “NCIS,” CBS, 7.26 million.

13. “Ghosts,” CBS, 6.68 million.

14. “Blue Bloods,” CBS, 6.27 million.

15. “Chicago PD,” NBC, 5.79 million.

16. “The Neighborhood,” CBS, 5.78 million.

17. “NFL Pregame,” ESPN, 5.74 million.

18. ““Bob Hearts Abishola,” CBS, 5.49 million.

19. “United States of Al,” CBS, 5.44 million.

20. “Magnum, P.I.,” CBS, 5.43 million.

📺The Evening News 

ABC World News Tonight with David Muir finished the week of Jan. 17, 2022 as the No. 1 evening newscast, both in total viewers (8.96 million) and among adults 25-54 (1.74 million). The newscast’s 8.96 million average makes it the second-most-watched TV show of the week, excluding sports, specials and syndication, according to TV Newser.

Additionally, ABC’s evening newscast has now defeated its competition from NBC and CBS 164 of the past 165 weeks in average total viewers—and 93 of the last 95 weeks among adults 25-54; a wild statistic.

📺Late Night TV

Graphic Courtesy of RoadMN (w/permission)

📺Cable TV 

Fox News Channel led the cable networks with an average of 2.38 million viewers in prime time. ESPN had 1.85 million, MSNBC had 1.15 million, HGTV had 1.13 million and Hallmark had 951,000.


Graphics courtesy of RoadMN (w/permission)

The Five, which was the most-watched show on cable news in Q4 of last year, was also the most-watched show on cable news this past week, averaging 3.74 million total viewers in the 5 p.m. hour, reports TV Newser.  The Five also averaged the most adults 25-54 on cable news last week, averaging 542,000 at 5 p.m.

Tucker Carlson Tonight was the second-most-watched cable news show of the week (3.39 million), followed by Hannity (3.17 million), Special Report with Bret Baier (2.71 million) and The Ingraham Angle (2.31 million) rounding the top five in average total viewers.


After The Five, Tucker Carlson Tonight was also the No. 2 cable news show of the week among adults 25-54 (530,000), Hannity (449,000), Special Report (406,000), and The Ingraham Angle (377,000). In fact, Fox News had the top 11 cable news shows of the week when it came to adults 25-54.

MSNBC’s The Rachel Maddow Show was the top non-Fox show of the week, both in total viewers (No. 7) and among adults 25-54 (No. 12).

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