The Weather Channel Coming to YouTube TV

Byron Allen’s Allen Media Group (AMG) announced its new multi-year and multi-platform strategic partnership with Google, which will carry The Weather Channel on Google’s YouTube TV. The Weather Channel is expected to be the first of Allen’s networks to be added to the platform. Later in the year, other networks are expected to be added. reports The Stremable.

Until The Weather Channel joins YouTube TV, the only streaming services to carry it are fuboTV, DIRECTV STREAM, and Frndly TV.

AMG has been a big mover on the fringes of the streaming space, with its major properties including the free streamer Local Now and HBCUGo.TV.

The recent acquisition of HBCUGo.TV included 5,000 hours of programming featuring HBCU’s students and alumni. Last year, HBCUGo.TV reached an agreement with the Central Intercollegiate Athletic Association to air 44 football games, as well as men’s and women’s basketball games.

Byron Allen, founder, chairman, and CEO of Allen Media Group said, “All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation.”

President of global partnerships at Google, Don Harrison added that AMG’s “vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide.”

The Weather Channel, which was acquired in 2018, was named the 2018 Harris Poll EquiTrend TV News Brand. The Weather Channel en Español launched in 2020. After an exclusive deal with a short-form digital platform, Quibi, The Weather Channel had access to Quibi’s Daily Essentials for weather-related programming.

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